Head of Social for dcdx
goal: gain Gen Z perspectives on various research topics, in addition to engaging them as ambassadors to further grow the ambassador program and dcdx’s research pool.
result: grew ambassador program by 20,000+ Gen Zers, fostered a diverse group of individuals to share insights with clients
Created a platform for Gen Z voices and stories to be shared and for clients to use as a reference for our research pool
Facilitated a market research group of Generation Z college students to gain their perspectives on various research topics, in addition to engaging them as ambassadors to further grow the ambassador program.
Created and curated content to be displayed on The Loop Instagram to connect with our Gen Z audience