Marketing & Social Media Manager at The Coffee House at West End
goal: Increase community interaction and engagement on Instagram; promote and showcase in-house events
result: organized and executed a content calendar to ensure consistent event promotion and community engagement; received positive feedback and testimonials from customers who attended in-house events and engaged with Instagram content
Brainstormed and proposed innovative ideas to increase company awareness and customer engagement
Maintained a content calendar to plan and organize posts in advance
Ensured that all social media content aligned with the coffee shop's branding guidelines, maintaining a consistent and cohesive online presence
Collaborated with other local shops and micro-influencers to promote the coffee shop through sponsored posts or partnerships
Took video and photo content of live events (i.e. Open Mic Nights, live concerts, private events, etc.)
Posted a minimum of 2-3x per week on the Instagram account and Instagram stories
Monitored the Instagram account daily, responding to comments, messages, and reviews promptly and professionally